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The local authority of Hull financed a new stadium in 2000 to help their ailing football and rugby league clubs become more financially stable, hoping for a much-needed economic boost for the city as a result.

Completed in 2002, the award winning 25,400 seat stadium is today known globally as the home for Hull FC Rugby League Club and Hull City Tigers AFC who became a Premier League club in 2008. EPL status was secured after multiple promotions from the lower divisions on the back of substantial new revenues generated in its move to the state-of-the-art KCOM Stadium.

Over an 18-month period Ken Sharp and other Stadimax personnel oversaw the entire appraisal and subsequent sales process of the 1,200 premium seat inventory, greatly exceeding initial revenue expectations and securing more than £4M for the lower league Hull City Tigers. Six years later the Tigers ran onto the KCOM pitch as a Premier League team for the first time in their 108-year history.

Throughout the planning and construction process, Stadimax advisor Paul Fletcher and Ken Sharp also assisted with the delivery of other key commercial advice including naming rights, pouring rights and more.