Ricoh Arena in Coventry was the UK’s first true multi-purpose venue, combining a football and rugby stadium with exhibition hall, indoor arena, multiple conference rooms, casino and 92-room hotel. With a build cost of £113,000,000, Ricoh arena represented a sea change in stadium design and commercial success.
- Ken Sharp oversaw the appraisal, market research, and sales of premium seats.
- The Stadimax team sold the previously named Arena Coventry stadium naming rights to Ricoh (UK) – at the time, the largest naming rights deal in Britain.
- Ken and his team sold-in a host of other major stadium sponsors and global brand partners such as Marconi, Yorkshire Bank and Jewson.
- The team secured more than £19M in sponsorship and premium seat revenues for the stadium owners.