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In early 2018 Stadimax were contracted to assist Aberdeen FC with the launch of a new 
membership initiative. Working closely with the Club’s marketing and commercial departments, their remit covered the development of a sales strategy, all out-bound sales materials, the creation of a Supporter Engagement Team, delivery of their recruitment and training, integration with Club systems, preparation of sales scripts, targets and incentives, mentoring the future team leader for SET, management of
 the overall out-bound sales process and the development of comprehensive weekly and monthly reporting.
The end result was a highly effective and well executed subscription programme that in its first year delivered more than 6,300 new members and generated £1.2m in new revenue for the Club. Net retention levels for the second year of the programme were 91% and the initiative remains the envy of many other league clubs. I would have no hesitation in recommending Stadimax’s services should your club be considering such a programme.
Rob Wicks
Commercial Director – Aberdeen FC