skip to Main Content
UK +44 (0) 208 050 2826


The Stadimax Sales Academy is a six-week online programme to give you the competitive edge for a career in Sport. The course distils Stadimax’s sales training experience, researched and finessed over a 25-year period, incorporating best practice skills training, powerful sales tools and winning methodologies that have been adopted across the global sports industry.

Whether you are a sales novice looking to become highly competent sales executive in rapid time or are a seasoned executive looking to take that extra step to progress, this is the course for you.

Live sessions via Zoom

6 weekly evening sessions (group) + 6 individual progress meetings

Initial cohort sold out

Next dates tbc



“Without doubt, the most valuable business skill to possess at every commercial and senior level in the sports industry, is the ability to sell, influence and build strong lasting relationships.

Career progress without this most precious, learnable skill, is akin to playing professional football without boots!”  – Ken Sharp.  Managing Director


To equip you with the secrets of success in sales and relationship building enabling you to accelerate your career in the Sports Industry and for Stadimax it connects us with talented individuals who at the end of the course will be ready to add value to organisations in the industry.



– Interactive live online sessions that will inform, challenge and expand your commercial skillset

– Real life case-study example tasks, including the opportunity to design and pitch a sales strategy

– Mentoring from Stadimax utilising our extensive experience working with Sports Clubs

– Front of mind for internal hiring at Stadimax to work on upcoming projects

– Applications support (CV and cover letter)

– Signed certificate of completion



The course is available for anyone wanting to gain skills in sales and relationship building to progress their career with the Football and Sport Industry. We are aiming to have a diverse mix of people from all backgrounds and situations that we can help on their journey.


The course runs over 6 consecutive weeks with 90-minute sessions planned for each Wednesday. The sessions are fully interactive, with opportunities to ask questions whilst discussing and debating key points. Below is the timetable for our next course:

Session 1   – Introduction session              6.00-7:30pm

Session 2  – Sales Skills (Part 1)              6.00-7:30pm

Session 3    – Sales Skills (Part 2)              6.00-7:30pm

Session 4   – The Science of Influence      6.00-7:30pm

Session 5    – 23 Steps to Success             6.00-7:30pm

Session 6     – Final Presentations               6.00-7:30pm

You are required to attend all the sessions on the course as they are designed to support your development and aid your completion of the final task/presentation.

Back To Top