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David is a hybrid of commercial and operational expertise, dedicated to making sports clubs and stadiums more financially sustainable. Identified by Sports Industry Group as 2019 Next Gen Leader, David is at the forefront of emerging talent shaping the industry’s future.

Most recently managing the premium seat and season ticket sales strategy for Brentford FC, a project which has seen the Club’s seasonal revenue more than double. This was David’s second stadium project, following the complete sell out of London Stadium with West Ham United.

Previous to Brentford, David was Special Projects Manager at West Ham United, where he was the the glue between the match-day operations, ticketing, commercial sales and finance departments providing detailed analysis and strategic advice. David played a key role in the Club successful capacity expansion application, including redesigning access control and driving sales, leading West Ham to have the seventh-highest total league attendance in Europe in 2018.