Engaging Fans with Play Win Give
This summer, Collins Sports Group launches an activation campaign designed to link brands to the soccer consumer in unique ways. From June 1-26, PlayWinGive will be onsite across the east coast offering fans chances to participate in soccer skills and video game “challenges” to win sponsored prizes. By providing fans with real value, brands can make a meaningful connection while seamlessly conducting research to reveal hidden marketing opportunities.
From content consumption to purchasing habits, PlayWinGive’s research and reporting tools provide not just data, but actionable steps brands can take in their marketing strategy. Funds raised throughout the campaign go directly to 16 grassroots charities, each matched with a Copa America nation. Brands engage with their audiences in exciting ways at the fan zones, inspired by stories of giving back to the community.
- Interactive fan zones
- Data collection
- Sponsorship opportunities
- Digital and social media integration
- Grassroots charities