Engaging Fans with Play Win Give
This summer, Collins Sports Group has launched an activation campaign designed to link brands to the soccer consumer. PlayWinGive is traveling the nation setting up interactive fan zones with soccer skills and video game “challenges” to win sponsored prizes. By providing fans with real value, brands can make a meaningful connection while seamlessly conducting research to reveal marketing opportunities.
From content consumption to purchasing habits, PlayWinGive’s research and reporting tools provide not just data, but actionable steps brands can take in their marketing strategy. Funds raised throughout the campaign go directly to charities that help youth and communities through soccer. Brands engage with their audiences in exciting ways at the fan zones, inspired by stories of giving back to the community.
- Interactive fan zones
- Data collection
- Sponsorship opportunities
- Digital and social media integration
- Grassroots charities