Our Team

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Founder &  CEO

With a career in the stadium and sports industry dating back to 1998, Ken brings a wealth of experience and insight to his role, driving innovative solutions and significant financial results for his clients throughout the UK and Australia.

As Managing Director of the Stadimax Group, Ken possesses a deep understanding of the commercial landscape within professional sports. He has successfully raised over £280 million for clients through his expertise in managing the sales programme of premium memberships, season tickets, major sponsorships, naming rights and Stadimax’s multi-award winning FansFund programme.

Ken played a pivotal role in achieving a complete sell-out at the 60,000-seat London Stadium for West Ham United, securing over £40 million for the club prior to a ball being kicked. He also led the season ticket sales migration project from inception to completion, showcasing his strategic direction and leadership.

Preceding various new stadium developments across the UK, Ken and his team has led more than a dozen deep level premium seat research projects for leading English Premier League clubs, including Liverpool FC, Brentford FC and Brighton & Hove Albion FC, as well as several lower league teams and professional rugby clubs across the UK. 

Project Manager

As a Project Manager at Stadimax, Luke plays a key role in driving successful client projects that strengthen fan engagement and generate revenue growth. With a BA in International Football Business from UCFB, Luke combines his academic knowledge with hands-on experience, supporting sports organisations in building meaningful connections with their fanbase. Over the past two years, he has been instrumental in delivering Stadimax’s innovative FansFund initiatives for clubs such as Plymouth Argyle and Leicester Tigers. Luke’s analytical approach and commitment to effective project execution make him a valuable asset to both Stadimax and its clients.

US Representative Partner

With over 30 years of experience primarily in the insurance industry, Pam has developed specialised skills in product and team development that align seamlessly with her passion for the sports sector. Her transition into the sporting industry was sparked by her involvement in a unique funding and fan engagement project called "Play When Give," which was launched successfully in both the US and the UK in 2018.

As Stadimax’s US representative partner, Pam serves as a vital connector within the sports community, leveraging her extensive network and expertise to open doors for sporting organisations across the United States. She is particularly enthusiastic about introducing Stadimax’s innovative and award-winning FansFund product to the North American market. Pam is dedicated to helping sports organisations tap into new revenue generation opportunities through this groundbreaking initiative.

Pam's commitment to enhancing the sporting landscape through innovative funding solutions makes her an invaluable asset to both Stadimax and the teams she collaborates with. Her passion for sports and her wealth of experience ensure that she is well-equipped to drive growth and success for Stadimax in North America.

Australia Representative Partner

Richie Williams is a key player at Stadimax Australia, dedicated to developing innovative sports infrastructure and fan engagement projects for sporting organisations. His focus however has primarily been on creating multi-purpose stadiums that cater to both sports and community events, maximising utility and return on investment.

In 2013, Richie collaborated with former Liverpool FC player Craig Johnston on a proposal for a Liverpool FC sister club in Western Sydney. This initiative included plans for a state-of-the-art stadium developed by Stadimax, designed to host diverse sports and entertainment events to enhance community engagement and economic growth.

Richie is also actively involved in StadiArena Australia, a concept that merges indoor and outdoor arenas within a single venue. This flexible design accommodates a variety of events and aligns with Stadimax's mission of community-focused sports facilities.

In 2021, he became a member of the International Association for Sports and Leisure Facilities (IAKS), reflecting his commitment to advancing sports infrastructure and community development.

With extensive experience in professional sports and business, Richie Williams continues to significantly impact sports revenues streams, infrastructure and community engagement in Australia, embodying Stadimax's goal of creating enriching spaces for communities.

Marketing Advisor

Felicity has been a vital member of the Stadimax team since 2010, bringing her expertise as a senior commercial and marketing communications advisor. Over her decade-long career, she has built strong relationships within the sports industry, significantly contributing to Stadimax's success.

In her role, Felicity excels in project coordination and sales management, working on high-profile initiatives for clubs such as Brighton & Hove Albion FC, West Ham United, Fulham FC, Aberdeen FC, and Brentford FC. Her ability to tailor projects to meet the unique needs of each client has been key to her success.

Felicity’s diverse skill set encompasses project development, sales strategy, and marketing execution. She effectively engages audiences and crafts compelling campaigns that resonate with fans, while her strong team management ensures smooth collaboration across departments.

Driven by a passion for sports and a commitment to excellence, Felicity continues to elevate the Stadimax brand and contribute to the growth of the clubs she serves, making her an invaluable asset to both the team and the wider sports community.

Sports Media, Marketing & Events Advisor

Felix Alvarez-Garmon is a distinguished and widely recognised expert in the sports management, media and events industry, known for his extensive knowledge in sports and entertainment. With over 3 decades of senior management experience at IMG and across other ventures, he has significantly contributed to the industry, originally focusing on Latin America, the Caribbean, US Hispanic, and Brazil.

Felix has led numerous high-profile events in football, golf, tennis and rugby, including the Rugby World Cup, Rugby Sevens, and LPGA events. His expertise in sponsorship partnerships, funding, and logistics has made him a key figure in managing large-scale events and media.

As an advisor for Stadimax, Felix leverages his experience to guide clients and football boards through strategic planning and execution in the sports sector. His ability to navigate complex market dynamics has established him as a leader in the industry, driving innovative approaches and successful outcomes in sports media and event management. 

He is now also a Board Member, Advisor and Investor in various other related companies.